Overview
Careers in Finance is Indeed's campaign targeting finance and accounting professionals — a category that demands a more polished, aspirational visual register than hourly roles, while still feeling approachable and human.
I designed the Finance brand identity within the Category system and art directed the photoshoot to build an owned library of imagery that felt credible and professional — imagery that finance workers would actually recognize themselves in.
Art Direction
I developed the creative brief for the Finance photoshoot, designed the set and styling concepts, and directed on-set — working with photographers and talent to produce imagery that balanced professional polish with genuine human warmth.
The resulting library was built to flex across paid social, email, display, and print — giving the campaign a consistent visual voice across every touchpoint.
Original photoshoot art directed across two locations in Lockhart, TX and downtown Austin, TX
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